What is an elevator pitch?

Imagine walking into an elevator with the owner of your dream company. You have limited time to position yourself as invaluable to them — that’s why it’s called an elevator pitch.

You must snag the attention and interest of a prospective employer, taking only 30 to 60 seconds to express your intent, skills, and unique attributes. Your goal is to convince this employer that you can solve one of their problems or otherwise contribute to their success with authenticity, expertise, and confidence.

Think of an elevator pitch as a snapshot of your professional self and what you do.

What goes into a successful elevator pitch?

  1.  Intent: The focus is on your intent coming through clearly. It’s more than: “I want a job at your company.” That may be the goal however what is the intent behind it?
  2. Who are you? What do you do?: Briefly but cohesively explain who you are and what you do, and make sure you do so with excitement. Pick one or two key highlights from your experience and explain how you exceed expectations in those areas.
  3. Hook them: Who is your audience? What information, fact, or detail would interest them? Hook them with a statement or question. What sets you apart is key in setting you apart from others.
  4. Your unique selling point: Communicate what makes you different and how you offer skills that solve a pain point or could reach their company goals.
  5. Make Opportunities for Future Connection: Depending on who you speak with and how the elevator pitch goes, consider how you will end. You’re making opportunities for future connection. Trade business cards or contact information. Ask for an opportunity to follow up.