Making each application tailored and specific to the position and company is very important and takes time. You should spend time researching the company, their values, social media, current/upcoming projects and outlining in your cover letter how you match their goals and mission. You also need to spend time understanding the job and what it entails so you can carefully match your skills and experience to the position. This can all take hours of work but will make your application stand out.  Remember to see a Career Coach at MCG Careers to help understand how to tailor a resume and cover letter. Set aside a time each day to work on applications when you know your brain works the best.